Making and selling greeting cards online can be a lucrative business opportunity.

Greeting Cards That Sell

How to make successful greeting cards

  1. Unique design
  2. Design for your target audience
  3. Choose popular and niche topics
  4. Consistent point of view
  5. Personalization

Unique designs

Creating custom card designs is a great way to stand out from the competition. You can use your own artwork or photographs to create unique designs. Using artificial intelligence software is a popular option. The key is : Be Unique!

Target Audience

Think about the people you are hoping to sell to:  their age, gender, interests, and preferences. This information will help you create designs that appeal to their tastes and needs.

Choose popular and niche topics

Research the best selling topics for greeting cards. Some popular topics include birthdays, weddings, anniversaries, thank you cards, and holiday cards.  Consider creating cards for specific niches, such as pet lovers, sports fans, or travelers.

Consistent point of view

 If your shop has a consistent design approach, it makes it easy for customers to find what they want. If your cards are funny, elaborate, floral, minimalist, sentimental, etc., they will think of your products when they want a card of that type.

Personalizing Greeting Cards

You can offer customization options like adding names, photos, or personal messages. This will make your cards more meaningful to your customers.


There are so many ways to design greeting cards!

  1. Use Your Own artwork or photos
  2. Graphic design software, like Photoshop, Affinity, Powerpoint
  3. Online options, like Canva
  4. Free or paid templates for PowerPoint or Canva

The keys to creating unique greeting cards are research, creativity, and understanding your target audience.

Where to Sell

Set up your online store. Popular choices for selling greeting cards are:  Etsy, Zazzle, your own website.

It is easier to set up selling on a platform like Etsy or Zazzle than to open a website, but you may give up the option to collect email addresses that you need for advertising.

Next Step: Promotion

Promoting your products is important for sales.  Here are the popular options:

  1. Facebook and Etsy ads
  2. Social Media, such as Instagram and Pinterest
  3. Facebook groups
  4. Search Engine Optimization (SEO)
  5. Influencers
  6. Email promotions and coupons
  • I also make cards, but not graphically designed. I love stamping and making cards for family and friends and have some success selling my cards.

  • I make note cards, with the help of a local printer, who takes my paintings and turns them into note cards that can be used as greeting cards or as letters.

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